Political marketing – an effective tool in the presidential election campaigns of candidates niche?

When Have Presidential Campaigns Decided Election Outcomes?

Critical Discourse Analysis of Hedges and Boosters in Iranian TV Election Debates of Presidential Candidates

To win the attention of the audience, presidential candidates rely on their own rhetorical methods. Hedges and boosters as metadiscourse markers have been the focus of many studies as the communicative strategies enabling speakers to soften the force of utterances or moderate their assertive force. TV news was used as the corpus of this study, whereas most of the previous studies have focused o...

The evolution of election campaigns: Eroding political engagement?

There is widespread agreement that the process of election campaigning, particularly the roles of parties and the news media, have been transformed during recent decades. Many are concerned that these developments have generated widespread apathy, or even alienation, from the traditional modes of electoral participation in representative democracies. This tendency is thought to be particularly ...

Modelling Political Source Credibility of Election Candidates in the USA

A study in political psychology identifies four item-based factors of political trustworthiness in the USA: capability, consistency and closeness, egotism and opportunism, and communal commitment. Additionally, a list of items describe epistemic expertise. Together, these elements make up a description of political source credibility in the USA. The current study examines the power of these ele...

Simulation: An Effective Marketing Tool

Simulationthe study and use of models of complex relationshipsis one of the most valuable techniques in the management sciences, and has been greatly advanced in the last decade by the use of high-speed computers. Following the extensive development of simulations of military systems and the advent of high-speed computers, there has been, in recent years, a growing interest in applying simulati...